If you have a child, or ever was one, you know the game of 'why?'. It starts off innocently enough, like "why is the sky blue?" and then the little why's-ones keep asking "why?" to every answer you can come up with (It usually ends with "because I said so" but that's another story).
The point is: It's almost never about the first thing you can think of... or the second... or third... it goes way deeper than that.
The why's dominate our lives and don't turn into wis-dom until we can bring those answers to the surface.
If you ask anyone "What do you want?" you could get a very quick laundry list of more STUFF... bigger home, new car, better job... or it could be a list of LESS stuff... less stress, less weight, less annoying people. Whatever it is, it isn't the answer.
So ask "why?"
The first level down usually uncovers a desire for more pleasure or less pain. It's showing some of the misalignment between where someone is and where they want to be.
But it's still not the answer.
When you get to the "What do you really, really, really want" level (3 levels down) you start to get a glimpse of the person underneath... without the "responsibilities" and "details" and "excuses" that weigh them down and keep them from manifesting their authentic lives.
I find a lot of marketers target this area in other people's lives. They "nail it" with the saying, "Freedom to do what you want to do, with whomever you want to do it with, whenever you want to" (or some variation therein).
Because people do want to be free to be themselves... I mean, don't you?
But then... why?
The deeper you go, the more you will discover that what people really, really, really, REALLY want is to be CONNECTED. The word LOVE often comes up here... or higher beings... or God... or the universe... or LIFE... whatever it is. It will look different for each person, but it's all basically the same.
(Note: people who say they want to disconnect usually do so on one of the upper levels, and it's because they've given up on the idea that connection is possible)
And even if you get to the level where you "know" your deep want to be connected, there's always another "why?" just beyond.
Some people look outside themselves for the answers; and so they look to others to "complete" them... or they buy stuff to impress people they don't really care about. Others look inside themselves... and end up dumping the outside world.
And still others "get it". They know their deepest desires and align their thoughts, words and deeds to match... and their why's become wiser.
And how do I know why that is?
Because I said so :-)
Keep the light on!